PROJECT TYPE

B2B Product Communication Pages

SCOPE

Key Visual Design
Page Implementation

ROLE

Visual Designer
Web Designer

RESPONSIBILITIES

Visual Design
Web Development

BACKGROUND

Product pages play a key role in supporting the sales process across multiple product lines.
Working closely with product managers and sales stakeholders, this project aimed to design a standardized product page system that supported comparison and decision-making, and could scale efficiently.

Purpose

Supporting the Sales Narrative

Product pages are not just informational but a critical part of the sales conversation.

Design Approach

Designing a Decision-Driven Structure

Working with PDM and sales stakeholders, I designed a standardized product page structure that:

  • Supports multiple product lines
  • Aligns with sales strategy
  • Enables fast duplication and ongoing updates

Outcome

Operational Consistency

This system reduced design overhead and ensured consistent product communication across the portfolio.

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